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- Zest Your Equity | 21-August-2025
Zest Your Equity | 21-August-2025
The PE-ification of venture capital, latest MENA M&A, and why secondary funds can't keep up with investor demand.

This week’s agenda 📜
Our latest resource ✍️
Who’s raising? 💰
M&A activity 💼
What we’re reading 📖
Let’s dive in 👇
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Our latest resource ✍️

The venture capital landscape is undergoing a significant transformation. While firms are continuing to raise early-stage funds and invest in technology moonshots, some of the leading VCs are embracing private equity-like structures, using continuation funds, taking equity control through buyouts, and diversifying their investment activities. This shifting identity is being driven by a slew of macro factors: the changing exit environment, LP demands for liquidity, and a new playbook for how entrepreneurs are growing their companies.
In this article, we’ll explore each of these trends, along with how VCs are implementing PE-like systems, and what this could mean for the future of the industry.
Who’s raising? 💰
🇪🇬 Breadfast, Egypt’s quick-commerce grocery app, has raised $10 million from the European Bank for Reconstruction and Development (EBRD) as part of its Series B2 financing, led by Novastar Ventures.
🇦🇪 UAE-based proptech Coraly.ai (formerly Coralytics) has raised $2 million in a pre-seed round led by Salica Oryx Fund, with participation from EQ2 Ventures and other angel investors.
🇸🇦 Saudi Arabia-based Fahy Studios has secured $1.75 million in investment from Impact46 and Merak Capital to accelerate mobile game development.
🇦🇪 Professional.me, an Abu Dhabi-based HRtech, raised $3.1 million in seed funding led by Raha Beach Ventures, bringing its total to $4.6 million.
M&A activity 💼
Tadawul-listed Saudi Enaya Cooperative Ins. and Salama Cooperative Ins. inked a binding merger agreement that will see Enaya absorbed into Salama via a share swap, according to two separate disclosures. Source.
Tihama Advertising, Public Relations and Marketing signed an agreement to acquire Dan Diamond Real Estate Development and Investment for an estimated SAR 90.7 mn. Source.
Ades International Holding, a subsidiary of Tadawul-listed Ades Holding, has agreed to take over Dubai-based and Oslo-listed offshore drilling contractor Shelf Drilling in a SAR 1.4 bn (USD 379 mn) merger. Source.
What we’re reading 📖
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