Zest Your Equity | 16-October-2024

This week’s agenda 📜

• Our newest blog ✍️

• Startup fundraising? 💰

• M&A activity 📜

• What we’re reading 📖

Let’s dive in 👇

Our newest blog ✍️

What is product-market fit (PMF)? Here’s what you should know

Entrepreneurs and their early teams face many challenges while starting and growing their businesses. One of the most significant challenges is testing your initial hypothesis, shipping an early version of your product, and measuring customer feedback.

Before scaling, you need to understand if there is demand for your product. Do people want what you’re building at the price you’re selling it at? 

Startups refer to this as “product-market fit.”

In our latest article, we explain what you need to know about finding and measuring product-market fit and what achieving it could mean for your business.

Who’s Raising? 💰

• 🇸🇦 Saudi Arabia-proptech Ejari has closed a $14.65 million seed round, which consists of a mix of debt and equity, led by Partners for Growth (PFG).

• 🇸🇦 Saudi Arabia-based F&B SaaS provider Al Menu has closed a $10.12 funding round, led by Al Majdiah Investment and other investors. 

• 🇦🇪 UAE-based Web3 gaming and edtech ecosystem PiP World has secured $10 million in Seed funding from Exinity.

• 🇦🇪 UAE-HQ dropshipping service 4Partners has secured $3.6 million in a funding round from undisclosed investors.

• 🇦🇪 UAE-based fintech OCTA has closed a $2.25 million pre-Seed round.

• 🇰🇼 Kuwait-based fintech Krti has closed a pre-Seed round of $1.5 million from Core Vision Investment under the Financial Academy Financial Technology Investment Programme.

• 🇪🇬 Egypt-based micromobility platform Rabbit Mobility has closed a $1.3 million investment round, led by 500 Global and Untapped Global, along with a group of angel investors.

• 🇸🇦 Saudi Arabia-based edtech startup AILA has closed a $1.15 million pre-seed funding round, led by Sabah Hub with the participation of White Hill Capital and 3 other angel investors from Saudi Arabia.

M&A activity 📜

• PIF acquires an additional 30% in UK department store chain Selfridges. Source.

• Quick commerce outfit Nana has fully acquired digital gift cards provider Rasseed for an undisclosed sum. Source.

• Saudi Arabia-based investment community Tawaref has acquired Amaana.ai, a Saudi company facilitating business entry into Saudi Arabia, for an undisclosed value. Source.

Want to learn more? Schedule a time with our team below!